To celebrate the second anniversary of the Olympic Winter Games Beijing 2022, the First Olympic Culture Lecture was held at the newly opened Beijing Olympic Museum on 3 February 2024. Frédérique Jamolli, Head of International Cultural Affairs of the Olympic Foundation for Culture and Heritage at the IOC, gave a keynote speech titled “The Olympic Museum: A Holistic Approach.” During the dialogue session, she was joined by Jiang Xiaoyu, Vice Chairman of Beijing Olympic City Development Association (BODA), Shan Jixiang, President of the Chinese Society of Cultural Relics and Director of the Academic Committee of the Palace Museum, as well as Angelita Teo, Director of the Olympic Foundation for Culture and Heritage, Chair of the Olympic Museums Network and Director of the Olympic Museum in Lausanne. Fu Xiaohui, Director of the Beijing Olympic City Development Centre and Han Wen, Deputy Director of the Centre attended the event, which was moderated by Wang Kun, a deputy director-general-level official of the Centre.

（During the dialogue session)

Featuring both keynote speeches and dialogues, this event zoomed in on the cultural power and future of museums and discussed their vital role in promoting the protection and innovative development of culture and boosting exchanges and mutual learning among civilisations.

（Wang Kun moderates the event)

In her keynote speech, Frédérique Jamolli introduced the vision and mission of the Olympic Museum in Lausanne and its role in the Olympic Movement. From the three aspects of localisation, globalisation, and digitalisation, she elaborated on how the Olympic Museum in Lausanne has transformed from a classic museum to a multi-faceted institution and carried out art, cultural and educational activities to disseminate the Olympic values and promote public engagement.

（Frédérique Jamolli gives a speech)

Shan Jixiang recounted his stories in participating the bidding for the 2008 Olympic Games and venue planning in the early preparatory phase and shared how the Palace Museum brings cultural heritage to life through expansion, digital technology, cultural and creative products and other methods. He suggested that the Beijing Olympic Museum adopt new exhibition forms to present the Olympic legacy to the public in a more vivid and intrinsic manner.

During the interview session, Jiang Xiaoyu explained the significance and value of Beijing as the first city in the world to host both the summer and winter editions of the Olympic Games, and emphasised the significant role of museums in promoting Olympic culture and exchanges.

Angelita Teo shared how the Olympic Museums Network has implemented the Olympian Artists Programme and the Olympic Values Education Programme (OVEP) to keep Olympic museums alive and promote the Olympic values.

（Jiang Xiaoyu speaks at the dialogue session)

（Shan Jixiang speaks at the dialogue session)

（Angelita Teo speaks at the dialogue session)

（Frédérique Jamolli speaks at the dialogue session)

（Pan Quanxin, a seasoned media expert and honoured television artist, moderates the dialogue session)

（Onsite interaction with the audience)

（Onsite interaction with the audience)

Organised by the Beijing Olympic City Development Centre and co-organised by the Beijing Olympic Museum, the Olympic Culture Lecture is designed to spread the Olympic spirit, promote Olympic culture and boost exchanges and mutual learning among civilisations, highlighting the unique feature of Beijing as a dual Olympic city. Experts in sports, culture, education and other fields are invited to give lectures and interact with the public on an ad-hoc basis. The Olympic Culture Lecture aims to develop into a flagship Olympic culture programme that helps build a cultural meet-the-world lounge in Beijing, carry forward the Olympic legacy and leverages the unique role of Olympic development organisations in international exchanges to facilitate Beijing’s role as a centre for international exchanges.

Representatives from the China Sports Museum, Nanjing Olympic Museum and other members of the Olympic Museums Network also attended the event, alongside staff of the Beijing Olympic City Development Centre and Beijing Olympic Museum. The event was live streamed on xuexi.cn and the BRTV mobiles app.